Cathay Airways
Taking off Again with Kai Tak
Brand
Date
Jun 2026
Description
Cathay Airways debuts a large-scale immersive digital canopy installation at the West Bridge of the Kai Tak Sports Park. This commercial project captures the structure's scale through live-action technique and drone footage, showcasing a pedestrian walkway outfitted with dynamic ceiling screens displaying traditional lantern scenes and cherry blossoms. The installation, presented in a clean, horizontal format, utilizes bright daylight and architectural wide-angle tracking shots to emphasize the pedestrian experience. The production features post-production and visual effects work by Daniel Fletcher.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Airlines
Background
Public Square
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.