Canadian Tire

Canadian Tire · Spring Deals

Canadian Tire brings its Spring Deals campaign to life with a commercial spot centered on the retail shopping experience. The production highlights the breadth of the store's hardware, home, and garden offerings through the perspective of staff and customers within a bustling retail environment. Directed by the team at GREATERGOOD, the film utilizes dynamic camera angles and natural store lighting to showcase the seasonal promotion. The live-action technique captures a community-focused narrative, emphasizing the utility of the store’s various departments through a clean and active visual approach.

Canadian Tire · Letting Go

Canadian Tire’s latest retail spot, "Letting Go," captures the lighthearted conflict of store employees struggling to part with the goods they maintain. The commercial employs a live-action technique to depict staff members interacting with a variety of household and automotive inventory. Produced by GREATERGOOD, the piece utilises clean digital capture to focus on the humorous emotional bonds between employees and products like blenders and tires. The narrative unfolds through a series of medium shots and close-ups, maintaining a consistent aesthetic throughout the interior store setting.

Canadian Tire · Haunted House

Canadian Tire · Walk with Gary

Canadian Tire · The Roots | Canadian Tire Making Of

Canadian Tire · Hide and Seek

Canadian Tire · UpSideDown

Canadian Tire · Working Late

Canadian Tire · "Ahead by a Century"

Canadian Tire · 'Twas The Night

Canadian Tire · Spring Again

Canadian Tire · That Spring Feeling