Canadian Tire: That Spring Feeling

Jun 2023

In 'That Spring Feeling,' Canadian Tire explores the quiet anticipation of the changing seasons. The film tracks a series of transitional moments, from a young person watching the first signs of thaw to the tactile discovery of a vehicle stored away for the winter months. Developed by Publicis Canada and produced by Revolver Films, the project leans into a documentary aesthetic to capture its narrative. The execution relies on natural indoor lighting and a cool, muted color palette to ground the seasonal shift in a familiar, domestic environment. Post-production and visual effects were handled by Alter Ego, The Pub, and Rooster Post Production, with music and sound design provided by Magma Music Agency.

Documentary, Horizontal, Cool, Clean

Bedroom, Garage

TVC / TV Commercial