Canadian Tire Working Late 2020

About

Canadian Tire’s commercial spot, Working Late, explores the balance of family life and professional duty during the holiday season. The narrative centres on a healthcare worker navigating her late-shift responsibilities, contrasting the quiet domesticity of a decorated home with the utilitarian environment of a locker room. Directed by the team at Untitled Films with creative support from Leo Toronto, the project utilizes a live-action technique to ground its storytelling. The cinematography shifts between bright, natural indoor lighting and a moodier, night-time palette, highlighting the everyday textures of the holiday period. Post-production duties were handled by Alter Ego, FORT, and Rooster Post Production, with original sound and music provided by Eggplant Music & Sound.