Cab Direct

Cab Direct · Oct 2023

Cab Direct explores their current range of new and used vehicles in this commercial spot, focusing on the specific requirements of the taxi and private hire trade. The piece highlights practical capabilities, including wheelchair accessible vehicle loading and the integration of electric charging ports for modern fleets. The production leans into a clean, live-action technique, alternating between interior demonstrations and drone footage that follows vehicles through transit. With agency support from AdSmart from Sky, the project balances exterior driving sequences with direct messaging regarding finance assistance and industry tenure.