Cab Direct
Oct 2023
Brand
ProjectOct 2023
Date
Jan 2025
Description
Cab Direct delivers this commercial spot tailored for the taxi and private hire market, showcasing a broad range of new and used wheelchair-accessible vehicles. The production features live-action technique and clean exterior driving footage, paired with interior demonstrations of vehicle accessibility and charging capabilities. Developed by AdSmart from Sky, the piece highlights over twenty-five years of industry experience while detailing finance assistance and exclusive discounts through clear text overlays. The film utilizes drone footage to capture the vehicles in motion, providing a straightforward look at the brand’s current inventory.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Mass Market Automotive
Color
Jet Black
Royal Blue
Context
TVC / TV Commercial
Associated creatives
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