Cab Direct: Oct 2023
Brand
Date
Jan 2025
Description
Cab Direct explores their current range of new and used vehicles in this commercial spot, focusing on the specific requirements of the taxi and private hire trade. The piece highlights practical capabilities, including wheelchair accessible vehicle loading and the integration of electric charging ports for modern fleets. The production leans into a clean, live-action technique, alternating between interior demonstrations and drone footage that follows vehicles through transit. With agency support from AdSmart from Sky, the project balances exterior driving sequences with direct messaging regarding finance assistance and industry tenure.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Royal Blue
Context
TVC / TV Commercial
Associated creatives
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