Blythswood Shoe Box

Blythswood Shoe Box · Sept 2022

The Blythswood Shoe Box campaign for September 2022 documents the impact of humanitarian aid delivery within a family setting. Developed in collaboration with agency partners AdSmart from Sky, the project utilises a documentary approach to capture the distribution of gift boxes to children. The film leans into natural light and candid, live-action techniques to record the interaction. The footage focuses on the domestic environment, emphasising a clean aesthetic that captures the genuine exchanges between the organisers and recipients.