Blythswood Shoe Box: Sept 2022
Brand
Date
Jan 2025
Description
The Blythswood Shoe Box campaign for September 2022 documents the impact of humanitarian aid delivery within a family setting. Developed in collaboration with agency partners AdSmart from Sky, the project utilises a documentary approach to capture the distribution of gift boxes to children. The film leans into natural light and candid, live-action techniques to record the interaction. The footage focuses on the domestic environment, emphasising a clean aesthetic that captures the genuine exchanges between the organisers and recipients.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
Documentary
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