Blythswood Shoe Box
Sept 2022
Brand
ProjectSept 2022
Date
Jan 2025
Description
The Blythswood Shoe Box campaign for September 2022 documents the impact of humanitarian aid delivery, captured through candid live-action footage. Produced in partnership with AdSmart from Sky, the film follows the distribution of gift-filled shoe boxes to families within a domestic setting. The project leans into a documentary aesthetic, utilizing natural light to frame the interactions between aid recipients and the visiting volunteers. The visual approach prioritizes clean, observational shots that focus on the exchange of goods and the immediate emotional response of the children involved.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Charitable Organisations
Background
Living Room
Context
Documentary
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