BID Leicester

BID Leicester · Visit Leicester

This promotional campaign for BID Leicester highlights the winter tourism and hospitality offerings across the city. Through a series of vignettes, the project captures local social life, transitioning between the interior of local pubs and the bustling retail environments of Leicester’s shopping districts. The creative direction by AdSmart from Sky leans into a warm aesthetic, utilizing ambient lighting to emphasize the seasonal atmosphere. The narrative focuses on community and local leisure, showcasing the city’s festive urban streetscapes and hospitality venues.