BID Leicester: Visit Leicester
Brand
Date
Jan 2025
Description
This promotional campaign for BID Leicester highlights the winter tourism and hospitality offerings across the city. Through a series of vignettes, the project captures local social life, transitioning between the interior of local pubs and the bustling retail environments of Leicester’s shopping districts. The creative direction by AdSmart from Sky leans into a warm aesthetic, utilizing ambient lighting to emphasize the seasonal atmosphere. The narrative focuses on community and local leisure, showcasing the city’s festive urban streetscapes and hospitality venues.
Style
Horizontal, Commercial, Warm, Nostalgic
Industries
Color
Chocolate
Burnt Orange
Pure White
Background
Bar
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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