BIC South Africa

BIC South Africa · Let Your Ink-side Out

BIC South Africa explores the potential of creative expression in this commercial campaign, 'Let Your Ink-side Out.' The project features a pair of students in a classroom setting, using vibrant pens to transform their notebooks into canvases for fantastical creatures. Produced by Boundless - The Unlimited Agency, the film combines live-action technique with layered VFX to manifest the children’s drawings within the real-world space. The production leans into a playful atmosphere, utilizing warm, natural daylight to anchor the narrative in a familiar school environment.