BIC South Africa
Let Your Ink-side Out
Brand
ProjectLet Your Ink-side Out
Date
Jan 2026
Description
BIC South Africa explores the potential of creativity within a classroom setting in this commercial spot, Let Your Ink-side Out. The film follows two students as they illustrate fantastical creatures in their notebooks, with the production blending live-action technique and VFX to visualize their imaginative process. Developed by Boundless - The Unlimited Agency, the project utilizes warm natural daylight to maintain a playful atmosphere throughout the narrative. The campaign highlights the product's role in the creative output of school-aged children.
Style
Horizontal, Commercial, playful, Warm
Techniques
VFX / visual effects
Industries
Digital Media & Publishers
Background
Office
Context
TVC / TV Commercial
Associated creatives
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