Berlin Westend

Berlin Westend · Brand Identity

The brand identity for Berlin Westend, designed by Studio Last with web development by web3000, establishes a cohesive visual language across digital and physical touchpoints. The system utilizes bold, black sans-serif typography paired with a high-contrast palette of vibrant blue and stark white, leaning into a minimalist aesthetic. From web-based interfaces and motion graphics to corporate stationery and packaging, the identity emphasizes graphic clarity. The execution features clean, geometric compositions and vector-style branding, ensuring a consistent application across all collateral and digital media.