Berlin Westend: Brand Identity
Brand
Date
Jun 2022
Description
The brand identity for Berlin Westend, designed by Studio Last with web development by web3000, establishes a cohesive visual language across digital and physical touchpoints. The system utilizes bold, black sans-serif typography paired with a high-contrast palette of vibrant blue and stark white, leaning into a minimalist aesthetic. From web-based interfaces and motion graphics to corporate stationery and packaging, the identity emphasizes graphic clarity. The execution features clean, geometric compositions and vector-style branding, ensuring a consistent application across all collateral and digital media.
Style
Commercial, Clean, Minimalist, Horizontal
Color
Jet Black
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