Berlin Westend
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2022
Description
The brand identity for Berlin Westend, led by Studio Last and web3000, establishes a visual language defined by bold, monochromatic typography and structured geometric layouts. The project spans digital and print collateral, utilizing a high-contrast palette of black, white, and vibrant blue to maintain visual clarity across various applications. From responsive web interfaces and motion graphics to corporate stationery systems, the design system leans into a minimalist aesthetic. Through the use of vector-style graphics and precise 3D rendering, the identity emphasizes clean, modern commercial sensibilities.
Style
Commercial, Clean, Minimalist, Horizontal
Color
Jet Black
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