Basha-Franklin

Basha-Franklin · Brand Identity

The brand identity for Basha-Franklin, developed in collaboration with Campbell Hay, centers on a minimalist aesthetic that bridges the gap between digital and physical touchpoints. The visual language utilizes a palette of muted, earthy tones paired with clean, precise typography to represent the firm's architectural and interior design expertise. The project executes this identity across a diverse range of assets, including editorial-style stationery, textured embossed branding, and motion graphics for digital portfolio displays. By employing clean lighting and deliberate composition, the design emphasizes tactile qualities and surface relief, reflecting a contemporary approach to corporate communication.