Bas&Chris

Bas&Chris · Brand Identity

Design studio how by why delivers a comprehensive brand identity for automotive outfit Bas&Chris. The project leans into a clean, modern aesthetic that balances high-end automotive photography with bespoke graphic elements. The visual system makes use of structured grid layouts and a distinct interplay of minimalist sans-serif and gothic typography. Across both digital and print collateral—ranging from stationery and web interfaces to zine layouts—the brand employs a refined palette of cream, off-white, and vibrant orange accents to ground its industrial and commercial design language.