Bas&Chris

Sep 2021

Design studio how by why has developed a comprehensive brand identity for Bas&Chris, centering the visual system on a tension between luxury automotive aesthetics and raw, industrial textures. The project integrates custom gothic typography with a high-contrast color palette, leaning into minimalist design principles to frame automotive details and editorial layouts. Across the identity, structured grids and clean white space ground the brand's graphic output, which spans from stationery and zine layouts to mobile interfaces and printed booklets. The execution utilizes natural light to emphasize tactile surfaces, such as textured concrete and grain-heavy wood, while maintaining a precise, modern feel throughout its commercial applications.

Horizontal, Commercial, Clean, Minimalist

Typography

Luxury Automotive

Website / Web