BACTROBAN / HALEON

BACTROBAN / HALEON · The Healable Ramp

Bactroban, under Haleon, presents The Healable Ramp, a dynamic commercial campaign that integrates skate culture into its product narrative. Set against the backdrop of the Shanghai skyline, the project features a custom skate ramp designed for high-energy public engagement and action sports. Produced with creative support from Dentsu Creative China, the spot utilizes a live-action technique to capture technical skateboarding maneuvers. The visual identity of the project is defined by fast-paced editing and drone footage, grounding the product within an active, urban environment.