BACTROBAN / HALEON
The Healable Ramp
Brand
ProjectThe Healable Ramp
Date
Nov 2024
Description
Bactroban, under the Haleon umbrella, engages with urban skate culture in this dynamic commercial campaign titled 'The Healable Ramp'. The project centres on a bespoke skate ramp installation in Shanghai, integrating the brand directly into an active, high-energy environment. Produced with creative support from Dentsu Creative China, the spot features live-action footage of skateboarders maneuvering through the custom structure. The production utilizes drone footage to establish the urban setting before moving into tight, fast-cut sequences that highlight the product presence amidst the action.
Style
Horizontal, Commercial, Action
Techniques
Drone footage
Industries
Skincare
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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