Avant Garden

Avant Garden · Brand Identity

Gramática Studio developed a comprehensive brand identity for Avant Garden, spanning print collateral, environmental signage, and digital interface design. The project utilizes a consistent palette of earthy tones and bold, custom typography to anchor the brand's presence across diverse physical and virtual touchpoints. The collateral suite emphasizes tactile materiality, featuring textured paper stocks and fabric applications that lean into a clean, minimalist aesthetic. Complementing these physical assets, the identity extends into outdoor advertising and mobile UI design, where the system maintains a high-contrast, graphic approach. By integrating vector-based elements with sharp, structured layouts, the design maintains a cohesive visual language across stationery, merchandise, and event-focused digital screens.