Logo
Red business card stack with Avant Garden typography resting on crumpled dark green paper
Text-based brand identity logo for Avant Garden featuring bold cream lettering inside a textured blue circle against a solid black background.
Avant Garden poster displayed in an urban storefront advertising drinks on the rooftop with a splash graphic
Large green and white Avant Garden typography sign mounted on a grey architectural wall above stone paving.
Four colorful event wristbands in blue, brown, green, and red displayed horizontally against a solid black background.
Vertical dark green hanging sign with white typography mounted on a classical building exterior wall.
Rust orange canvas tote bag with bold cream typography branding against a solid black background.
A mockup of a mobile app screen displaying a music event page with a brown background and a photo of a man singing into a microphone
Red business card stack with Avant Garden typography resting on crumpled dark green paper
Text-based brand identity logo for Avant Garden featuring bold cream lettering inside a textured blue circle against a solid black background.
Avant Garden poster displayed in an urban storefront advertising drinks on the rooftop with a splash graphic

Avant Garden Brand Identity 2025

About

Gramática Studio developed a comprehensive brand identity for Avant Garden, spanning print collateral, environmental signage, and digital interface design. The project utilizes a consistent palette of earthy tones and bold, custom typography to anchor the brand's presence across diverse physical and virtual touchpoints. The collateral suite emphasizes tactile materiality, featuring textured paper stocks and fabric applications that lean into a clean, minimalist aesthetic. Complementing these physical assets, the identity extends into outdoor advertising and mobile UI design, where the system maintains a high-contrast, graphic approach. By integrating vector-based elements with sharp, structured layouts, the design maintains a cohesive visual language across stationery, merchandise, and event-focused digital screens.

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