Australian Pork

Australian Pork · Por Qué?

Australian Pork explores new territory in this CPG-focused campaign titled Por Qué?. The cinematic commercial, produced by Rabbit, contrasts surreal desert visuals with an intimate family patio setting. Creative direction from Dig and Photoplay / Playtime drives the narrative, which transitions from wide-angle desert landscapes to a shared dining experience. The film utilizes a live-action technique and a warm colour palette to emphasize textural contrast, supported by post-production from The Editors and original music by Squeak E Clean Studios Sydney.

Australian Pork · Por Qué Christmas