Australian Pork

Jan 2025

Australian Pork explores the versatility of its product in 'Por Qué?', a cinematic commercial that contrasts wide-reaching desert landscapes with domestic dining. The narrative follows a central figure navigating through disparate environments before arriving at a residential setting, anchoring the surreal visuals in a relatable, outdoor family meal. Produced by Rabbit with creative input from Dig and Photoplay / Playtime, the project utilizes a live-action technique to bridge high-contrast environments. The visual language relies on warm, earthy tones and the deliberate use of colour grading to highlight textures, balancing the cinematic scale of the opening shots with intimate, grounded moments in the final reveal.

Horizontal, Action, Cinematic, Warm

CPG / Packaged Food

Desert

TVC / TV Commercial