AMA

AMA · Brand Identity

The brand identity for AMA establishes a cohesive visual language across hospitality, interior design, and graphic collateral. Designed by Glasfurd & Walker, the identity relies on minimalist typography and a rich, warm color palette that informs both print and environmental applications. Photography by Ian Lanterman leans into a moody, cinematic aesthetic, using low-key lighting and tactile surfaces to highlight the brand's physical elements—ranging from debossed custom-bound books and stationery to backlit bottle displays. The identity is further expressed through organic, watercolour-inspired illustrations that incorporate warm amber and earthy tones. Interior design by &Daughters anchors the brand within a sophisticated bar environment, utilising architectural lighting and textured materials. The project presents a unified design strategy that merges graphic precision with atmospheric, tactile storytelling.