AGNONA
Featured AGNONA projects
This week's top AGNONA projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project AGNONA · AGNONA F/W 25
Agnona presents its Fall/Winter 25 fashion campaign, a series captured by photographer Charlotte Lapalus that frames the collection within a series of monumental, curved concrete structures. The imagery balances raw architectural forms against the soft topography of rolling green hills, utilizing natural light to define the minimalist silhouettes of the wardrobe. The campaign features model Marsella Rea in a range of tailored wool coats, belted blazers, and monochromatic ensembles. Hair stylist Paolo Soffiatti and makeup artist Simone Gammino provide a polished, clean aesthetic that complements the structural geometry of the location. These editorial portraits employ a mix of chiaroscuro techniques and analogue film textures to ground the high-fashion collection in an industrial, outdoor landscape.
Project AGNONA · Agnona Holidays
Agnona presents its Holidays campaign, a series of fashion portraits focused on seasonal textures and clean studio production. The project highlights a collection of knitwear and tailored pieces through a minimalist lens, utilising warm, soft light to emphasise the tactile quality of cable-knit sweaters and patterned garments. The editorial execution centres on model Francesco Mariottini, with photography by Jasmina Martiradonna. The imagery features a controlled, vertical composition, incorporating seasonal motifs such as pine branches and gift packaging within a neutral studio setting.
Project AGNONA · AGNONA SPRING SUMMER 2025
The Agnona Spring Summer 2025 campaign presents a series of clean, minimalist portraits that emphasize the house's signature approach to luxury menswear. Photographed by Francesco Brigida, the imagery centers on the tactile quality of knitwear and the structured tailoring inherent in the collection. With styling by Alessandro Pompili and featuring model Pablo Fernandez, the production relies on a consistent, neutral studio environment to highlight fabric textures and layering techniques. The use of soft, natural light reinforces the editorial aesthetic, focusing on the subtle tones and clean lines of the seasonal wardrobe.
Project AGNONA · Agnona SS25 Lookbook
The Agnona SS25 lookbook serves as a study in refined textile composition and structured layering. Captured by photographer Matthieu Delbreuve, the series employs a clean studio lighting approach to emphasize the tactile quality of the collection’s knits and tailoring. Featuring model Colin Otto, the imagery leans into an editorial aesthetic defined by its minimalism. The production features fashion styling by Alessia Vanini, with casting managed by Simone Bart Rocchietti. The soft gradient backgrounds allow the focus to remain strictly on the silhouette and garment construction.
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