AGNONA: AGNONA F/W 25

Oct 2025

Agnona presents its Fall/Winter 25 fashion campaign, a series captured by photographer Charlotte Lapalus that frames the collection within a series of monumental, curved concrete structures. The imagery balances raw architectural forms against the soft topography of rolling green hills, utilizing natural light to define the minimalist silhouettes of the wardrobe. The campaign features model Marsella Rea in a range of tailored wool coats, belted blazers, and monochromatic ensembles. Hair stylist Paolo Soffiatti and makeup artist Simone Gammino provide a polished, clean aesthetic that complements the structural geometry of the location. These editorial portraits employ a mix of chiaroscuro techniques and analogue film textures to ground the high-fashion collection in an industrial, outdoor landscape.

Vertical, Editorial

Natural light

Advertising Campaign