Adweek x Uber
Featured Adweek x Uber projects
This week's top Adweek x Uber projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Adweek x Uber · Backseat Drivers - Episode Four
Navigating the high-octane energy of the Cannes Lions Festival, the fourth installment of the Backseat Drivers series featuring Adweek and Uber captures a candid moment of professional intimacy amidst the industry's most significant annual gathering. This lifestyle commercial project centers on athlete and entrepreneur Alex Morgan, who offers a masterclass in composed confidence while being chauffeured through the sun-drenched, palm-lined streets of the French Riviera. The production leans into a sophisticated live-action technique, utilizing the vehicle’s modern, minimalist interior as a quiet, neutral stage that allows Morgan's casual yet focused personality to command the screen. By filming against the backdrop of bustling urban traffic and the iconic Cannes Lions venue, the piece successfully mirrors the duality of modern professional life—balancing the frantic pace of global media events with moments of grounded clarity. With agency and creative execution handled by 19th & Park, the film avoids the polish of traditional staged interviews, opting instead for an authentic cadence that feels both spontaneous and meticulously curated. The result is a seamless fusion of brand integration and editorial storytelling, proving that even in the most crowded, high-stakes environments, the right creative lens can distill complex industry narratives into a singular, relatable journey that resonates with a broad, contemporary audience.
Adweek x Uber · Backseat Drivers - Episode Three
In the third installment of the Backseat Drivers series, a collaborative project between Adweek and Uber, the production team leans into a documentary aesthetic that recontextualizes the typical commute as an intimate space for industry discourse. The latest episode features Ashan Khan, the Head of Global Agency Partnerships at Uber Advertising, who navigates complex topics while moving through a bustling urban environment. By utilizing live-action techniques, the cinematography grounds the conversation in reality, capturing the authentic rhythms of the city through the moving vehicle windows. The visual language favors soft, natural interior lighting that highlights the speaker against the vehicle's upholstery, effectively elevating a standard interview format into a compelling piece of branded content. The agency 19th & Park brings a refined polish to the creative execution, ensuring that the lifestyle tone remains consistent with the previous entries in the series. This digital platform project successfully bridges the gap between high-level technology marketing and approachable, human-centric storytelling. By centering the dialogue within the backseat of a moving car, the production creates a unique sense of place that serves as both a backdrop and a narrative device, underscoring the ubiquity of the Uber brand within modern professional life while maintaining the editorial integrity expected from an Adweek collaboration.
Adweek x Uber · Backseat Drivers - Episode Four
In the latest installment of the Backseat Drivers series, a collaborative venture between Adweek and Uber, the digital media landscape meets the pulse of live entertainment in a compelling, high-energy format. This episode follows Gen Z advocate and executive Shaina Zafar as she navigates the anticipation of a Jonas Brothers concert at MetLife Stadium, turning a simple car ride into a venue for meaningful cultural conversation. The production, spearheaded by the agency 19th & Park, masterfully blends the intimacy of an interview with the kinetic rhythm of transit. Captured through a sophisticated live-action technique, the cinematography frames Zafar against the evolving backdrop of city street views, creating an immersive atmosphere that feels both authentic and polished. The visual narrative leans into a distinct lifestyle aesthetic, utilizing slow motion to emphasize pivotal moments of reflection and excitement during the commute. By stripping away the formality of a traditional studio setting, the project delivers a cinematic quality that elevates branded content into genuine storytelling. Every frame serves to bridge the gap between the viewer and the vibrant urban environment, effectively capturing the spirit of modern mobility while reinforcing the brand's role as a silent partner in life's most memorable journeys. It is a seamless execution that proves how strategic production choices can transform mundane travel into a platform for engagement.
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