Adweek x Uber

Jul 2026

Navigating the high-octane energy of the Cannes Lions Festival, the fourth installment of the Backseat Drivers series featuring Adweek and Uber captures a candid moment of professional intimacy amidst the industry's most significant annual gathering. This lifestyle commercial project centers on athlete and entrepreneur Alex Morgan, who offers a masterclass in composed confidence while being chauffeured through the sun-drenched, palm-lined streets of the French Riviera. The production leans into a sophisticated live-action technique, utilizing the vehicle’s modern, minimalist interior as a quiet, neutral stage that allows Morgan's casual yet focused personality to command the screen. By filming against the backdrop of bustling urban traffic and the iconic Cannes Lions venue, the piece successfully mirrors the duality of modern professional life—balancing the frantic pace of global media events with moments of grounded clarity. With agency and creative execution handled by 19th & Park, the film avoids the polish of traditional staged interviews, opting instead for an authentic cadence that feels both spontaneous and meticulously curated. The result is a seamless fusion of brand integration and editorial storytelling, proving that even in the most crowded, high-stakes environments, the right creative lens can distill complex industry narratives into a singular, relatable journey that resonates with a broad, contemporary audience.

Lifestyle, Commercial

Live-action Technique

Music, Media & Entertainment