ADP

ADP · Voice of the Employee Customer Testimonial - Waste Pro

The latest customer testimonial for ADP, featuring the logistics leader Waste Pro, provides a compelling look into the intersection of modern human capital management and frontline industrial operations. By situating the conversation directly within a Waste Pro truck maintenance facility, the production moves away from abstract corporate jargon to ground the narrative in the realities of the workforce. Through the insight of Shannon Early, the Vice President of Human Resources at Waste Pro, the project explores how robust communication and streamlined training modules serve as the backbone of operational success in the banking and finance-adjacent sectors. The cinematography leans into a bright, professional aesthetic that captures the industrial nature of the depot, effectively juxtaposing the scale of heavy-duty machinery with the human-centric focus of employee engagement. With production led by Ryan Miller, the live-action technique is utilized to create an authentic connection, featuring candid shots of staff in their work environments that emphasize transparency and reliability. By prioritizing the voices of those closest to the operations, this commercial project elevates the standard corporate interview into a grounded, narrative-driven testimonial that highlights why effective human resource solutions are non-negotiable for large-scale enterprise growth. This project serves as a clear example of how strategic creative storytelling can humanize complex enterprise systems, ensuring that even the most technical back-office processes feel deeply connected to the people who power the business every single day.

ADP · First Year

ADP captures the transition into a new career chapter in 'First Year', a commercial campaign focused on a young professional's debut at an office. The narrative follows the protagonist from her morning routine to her arrival at a modern workplace, highlighting her individual style with vibrant wardrobe choices. Produced by GREATERGOOD, the spot leans into a clean, narrative-driven aesthetic. The execution uses bright, natural-feeling lighting and a warm color palette to establish the workplace atmosphere.

ADP · Grow Stronger

The 'Grow Stronger' campaign for ADP, developed by AdSmart from Sky, explores the intersection of workforce data insights and human collaboration. The project utilizes live-action technique to bridge diverse professional environments, ranging from laboratory settings to contemporary office spaces. Through a commercial lens, the narrative illustrates the application of workforce technology in professional settings. The production features a clean aesthetic and warm palette, supported by dynamic editing that highlights the functionality of integrated business tools.

ADP · The 25th Hour

ADP · Machine Learning