ADP captures the transition into a new career chapter in 'First Year', a commercial campaign focused on a young professional's debut at an office. The narrative follows the protagonist from her morning routine to her arrival at a modern workplace, highlighting her individual style with vibrant wardrobe choices.
Produced by GREATERGOOD, the spot leans into a clean, narrative-driven aesthetic. The execution uses bright, natural-feeling lighting and a warm color palette to establish the workplace atmosphere.
