ADP
First Year
Brand
ProjectFirst Year
Date
Jun 2026
Description
ADP captures the transition into a new career chapter in 'First Year', a commercial campaign focused on a young professional's debut at an office. The narrative follows the protagonist from her morning routine to her arrival at a modern workplace, highlighting her individual style with vibrant wardrobe choices. Produced by GREATERGOOD, the spot leans into a clean, narrative-driven aesthetic. The execution uses bright, natural-feeling lighting and a warm color palette to establish the workplace atmosphere.
Style
Horizontal, Commercial, Warm, Clean
Industries
E-commerce Platforms
Color
Powder Blue
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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