Accelerator Active Energy

Accelerator Active Energy · This Can. So Can You

Accelerator Active Energy presents 'This Can. So Can You', a promotional campaign that shifts between high-octane fitness environments and relaxed lifestyle settings. The production, supported by Simon Dolsten, utilizes a saturated aesthetic and rapid-fire editing to track a lead talent across diverse scenarios, ranging from poolside moments to crowded stadium atmospheres. The project leans into a bold commercial style, integrating graphic text overlays to maintain a sense of forward momentum. Through a series of live-action sequences, the narrative captures the versatility of the brand within the beverage space, balancing athletic action with polished, fashion-forward portraiture.

Accelerator Active Energy · Time for an Upgrade

Accelerator Active Energy presents 'Time for an Upgrade,' a commercial spot centered on the intersection of professional creativity and the brand's beverage line. The narrative follows a designer at work, balancing a laptop setup by a poolside environment with high-contrast product shots. The production utilizes live-action technique and natural outdoor lighting to achieve its commercial aesthetic. Creative direction for the project was provided by Simon Dolsten.

Accelerator Active Energy · Citrus Blind Date

Accelerator Active Energy presents the Citrus Blind Date campaign, a series featuring a studio-based taste test. Captured in a bright, clean environment, the creative leans into a minimalist aesthetic to highlight the product’s packaging and primary interaction. Creative direction for the project was provided by Simon Dolsten. The visual execution utilizes live-action techniques, focusing on the product within a high-key, commercial composition.

Accelerator Active Energy · Citrus Toxic

Accelerator Active Energy debuts the Citrus Toxic campaign, a beverage activation featuring a series of live-action spots and supporting commercial imagery. The creative direction, led by Simon Dolsten, frames the brand within a minimalist studio environment, prioritising a clean commercial aesthetic to highlight the product. The project leans into a bright, high-key production style, utilising a stark white seamless backdrop to focus the viewer's attention on the product display. The visuals maintain a consistent, technical clarity across both static and moving formats.

Accelerator Active Energy · Citrus Freeze Warms My Heart

Accelerator Active Energy · Crashman

Accelerator Active Energy · DM The Haters

Accelerator Active Energy · Upgrade Your Energy