Accelerator Active Energy: Citrus Toxic
Date
Feb 2026
Description
Accelerator Active Energy debuts the Citrus Toxic campaign, a beverage activation featuring a series of live-action spots and supporting commercial imagery. The creative direction, led by Simon Dolsten, frames the brand within a minimalist studio environment, prioritising a clean commercial aesthetic to highlight the product. The project leans into a bright, high-key production style, utilising a stark white seamless backdrop to focus the viewer's attention on the product display. The visuals maintain a consistent, technical clarity across both static and moving formats.
Style
Horizontal, Commercial, Clean
Industries
Color
Beige
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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