Accelerator Active Energy debuts the Citrus Toxic campaign, a beverage activation featuring a series of live-action spots and supporting commercial imagery. The creative direction, led by Simon Dolsten, frames the brand within a minimalist studio environment, prioritising a clean commercial aesthetic to highlight the product.
The project leans into a bright, high-key production style, utilising a stark white seamless backdrop to focus the viewer's attention on the product display. The visuals maintain a consistent, technical clarity across both static and moving formats.
