Abundant Venture

Abundant Venture · Brand Identity

Abundant Venture presents the brand identity for Project Monyet, an initiative centered on Malaysian rainforest conservation. The visual language relies on a striking high-contrast palette, utilizing saturated red tones against clean white backgrounds to highlight distinctive primate-focused iconography and organic, root-like typography. Developed by menn studio, the identity incorporates distressed textures and vector animation to establish a cohesive aesthetic across diverse formats. Photography by Peter Ong captures the application of these assets, ranging from promotional posters and apparel to large-scale exhibition banners installed within industrial spaces.