Abundant Venture

Dec 2021

Abundant Venture commissioned this multi-platform brand identity for Project Monyet, a campaign centered on Malaysian rainforest conservation. The project features a distinct visual language defined by a high-contrast red and white palette, incorporating sketchy, distressed typography and organic, root-like graphic textures. The identity package spans digital animation and print collateral, utilizing minimalist composition and vector-based illustrations of primate imagery. The assets highlight event-specific details and informational text, balanced by clean, sans-serif layouts. Photography by Peter Ong captures the branding across various applications, including merchandise and an expansive, industrial-style exhibition space. Graphic design by menn studio provides a consistent aesthetic across all touchpoints, from vertical banners to promotional posters and canvas goods.

Horizontal, Commercial, Clean