13th Colony Distilleries

13th Colony Distilleries · Worth Drinking Slow

13th Colony Distilleries presents "Worth Drinking Slow," a commercial spot that leans into a deliberate, unhurried pace to highlight the product. The film captures a tortoise navigating a grassy lawn with a glass of amber whiskey balanced on its shell, utilizing a low-angle perspective to ground the viewer in the scene. Produced by William McVay, the work employs natural light to cast soft shadows across the turf, emphasizing textures and the deliberate movement of the subject. The execution relies on live-action techniques to maintain a warm, grounded visual tone.