13th Colony Distilleries
Worth Drinking Slow
ProjectWorth Drinking Slow
Date
Mar 2026
Description
13th Colony Distilleries explores the pace of its spirit in the campaign Worth Drinking Slow. The spot uses a deliberate, unhurried narrative, featuring a tortoise traversing a grassy lawn while balancing a glass of amber whiskey. Produced by William McVay, the commercial employs a low-angle perspective to emphasize the textures of the outdoor setting. The production leans into natural light and warm tones to build its visual character, favoring a grounded, live-action technique to align with the brand's unhurried theme.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Olive
Chocolate
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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