/100

/100 · Brand Identity

The brand identity for /100 establishes a distinct visual language centered on a high-contrast palette of red and white. The project spans digital and print mediums, featuring a modular web interface alongside a series of minimalist graphic applications on apparel and stationery. The system utilizes a structured architectural grid and bold typography to maintain visual consistency across various touchpoints. The identity relies on clean lines and vector-based illustrations to achieve an editorial, minimalist aesthetic. Key contributions to this graphic design work were provided by Maximilian Mauracher and David Rindlisbacher, with accompanying photography by Felix Werinos.