/100

Mar 2021

The brand identity for /100 establishes a distinct visual language centered on a high-contrast palette of red and white. The system utilizes a minimalist aesthetic, relying on bold typography and precise grid structures to maintain a refined, editorial feel across digital and physical touchpoints. The project incorporates clean UI illustration and graphic design elements that emphasize negative space and structural clarity. Key components include a modular web interface, branded stationery, and apparel featuring recurring numeric and line-art motifs. Creative development for this identity system was led by Maximilian Mauracher and David Rindlisbacher, with photography by Felix Werinos. The work maintains a consistent vector-based approach, ensuring functional versatility across all applications.

Horizontal, Commercial, Clean, Minimalist

Typography

Website / Web