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/100: Brand Identity

Brand
/100
Date

Mar 2021

Description

The brand identity for /100 establishes a distinct visual language centered on a high-contrast palette of red and white. The project spans digital and print mediums, featuring a modular web interface alongside a series of minimalist graphic applications on apparel and stationery. The system utilizes a structured architectural grid and bold typography to maintain visual consistency across various touchpoints. The identity relies on clean lines and vector-based illustrations to achieve an editorial, minimalist aesthetic. Key contributions to this graphic design work were provided by Maximilian Mauracher and David Rindlisbacher, with accompanying photography by Felix Werinos.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color
Pure White
Context

Website / Web

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