Zürich Tourism

Zürich Tourism · Brand Identity

Studio Marcus Kraft developed a comprehensive brand identity system for Zürich Tourism, focused on the promotion of the Zurich Card. The project encompasses a wide range of collateral, from promotional billboards and editorial magazine spreads to brochures and motion graphic assets. By utilizing a minimalist design language and a vibrant, color-blocked palette, the identity organizes complex tourist information into a structured visual format. The execution relies on precise typography and a modular grid system to integrate varied city experiences—including public transport, cultural institutions, and outdoor activities—into a unified brand narrative. The design strategy employs clean, bold graphic elements and intentional white space to ensure clarity across both print and digital mediums, balancing photographic insets with functional iconography.