Yoshi

Yoshi · Brand Identity

The brand identity for Yoshi establishes a vibrant visual language for the matcha liqueur market, blending bespoke packaging design with kinetic motion graphics. Developed through a collaborative effort, the project features hand-lettered typography and a consistent, high-contrast colour palette that emphasizes the product's signature green hue across both digital and physical touchpoints. The visual system leans into a minimalist aesthetic, utilizing clean 3D renders, flash photography, and analogue-inspired film textures to ground the brand in a premium, tactile context. From custom-labeled glass bottles to environmental billboard placements, the work balances experimental geometric typography with clear, commercial application. Graphic design by Saint-Urbain provides the foundation for the visual system, complemented by fluid motion work from Oli Sabin and detailed 3D production from Javier Rosant.