Yoox
Featured Yoox projects
This week's top Yoox projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Yoox · YOOX winter 23-24
The Yoox Winter 23-24 campaign presents a multifaceted look at seasonal dressing, shifting between the sharp clarity of urban day shoots and the atmospheric tension of twilight. Photographed by Hugo Lecrux, the imagery focuses on layering and material contrast, pairing textured faux-fur coats and geometric knitwear with intricate embellishments. The visual approach utilizes a blend of natural light for clean, editorial compositions and flash-led techniques to create moody, cinematic depth. With casting by Sofia Michaud and production by Teresa Boente, the project features models Gianne Hillary and Dominik Datko. The work leans into a classic urban aesthetic, set against the backdrop of historic city architecture to highlight the collection's refined tailoring and heavy outerwear.
Project Yoox · YOOX online by Sean Alexander Geraghty
This fashion editorial for Yoox features a series of portraits captured by photographer Sean Alexander Geraghty. The imagery spotlights model Aurelio Baiocco styled in a variety of layered outfits, ranging from patterned plaid jackets to cable-knit sweaters. Set in a studio space with a distinct retro aesthetic, the project utilizes a bamboo-framed floral sofa and geometric rug textures to ground the composition. The execution relies on soft, natural light to emphasize the fabric detail and color palettes within the high street fashion editorial.
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