WOMEN | Bayer
Featured WOMEN | Bayer projects
This week's top WOMEN | Bayer projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
WOMEN | Bayer · Anything but Normal
Bayer addresses women's health in the campaign Anything but Normal, a project focused on the normalization of painful symptoms during periods and menopause. The work features a series of cinematic, live-action vignettes that lean into a moody aesthetic, using warm, low-key lighting to highlight the emotional impact of the subject matter. Developed by VML Health, the project utilizes tight framing and rich, theatrical tones to capture the tension between personal experience and social normalcy. The visual execution relies on chiaroscuro and deliberate color palettes to maintain an intimate, atmospheric quality throughout the campaign.
Project WOMEN | Bayer · Anything but Normal Stills
Bayer’s Anything but Normal stills series centers on a young protagonist set within a bustling academic environment. The photography employs a cinematic approach, utilising a desaturated color palette to contrast a quiet, central figure against the activity of a crowded school staircase. Produced by VML Health, the work leans into a clean, horizontal composition that frames the subject within classical architecture and moody ambient lighting.
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