WOMEN | Bayer: Anything but Normal Stills
Brand
Date
Feb 2026
Description
Bayer’s Anything but Normal stills series centers on a young protagonist set within a bustling academic environment. The photography employs a cinematic approach, utilising a desaturated color palette to contrast a quiet, central figure against the activity of a crowded school staircase. Produced by VML Health, the work leans into a clean, horizontal composition that frames the subject within classical architecture and moody ambient lighting.
Style
Horizontal, Cinematic, Desaturated, Clean
Color
Medium Grey
Navy
Beige
Background
Education Building
Context
Advertising Campaign
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