WOMEN | Bayer
Anything but Normal Stills
Brand
ProjectAnything but Normal Stills
Date
Feb 2026
Description
Bayer’s Anything but Normal campaign presents a series of cinematic stills that document the interior of a school. The imagery captures a central subject isolated amidst a larger group of students, utilizing a desaturated color palette to contrast the static figure against a more vibrant, bustling environment. The project features clean compositions and ambient light, emphasizing the architectural details of the school staircase and hallways. VML Health led the creative development for the series.
Style
Horizontal, Cinematic, Desaturated, Clean
Color
Medium Grey
Navy
Beige
Background
Education Building
Context
Advertising Campaign
Associated creatives
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