WOMEN | Bayer
Anything but Normal Stills
Brand
ProjectAnything but Normal Stills
Date
Feb 2026
Description
Bayer’s Anything but Normal campaign explores internal perspectives through a series of cinematic stills. The project, led by creative agency VML Health, captures a series of school-based vignettes defined by a moody, desaturated palette and high-contrast composition. By layering grayscale subjects against a vibrant, bustling backdrop, the photography creates a distinct visual separation. The project utilizes ambient light to ground the subjects within the architectural detail of the school setting, maintaining a clean and focused aesthetic across the series.
Style
Horizontal, Cinematic, Desaturated, Clean
Color
Medium Grey
Navy
Beige
Background
Education Building
Context
Advertising Campaign
Associated creatives
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