WNBA

WNBA · There’s More Where Thirty Came From: Confetti

WNBA · Brand Reel

In a striking convergence of sports culture and social advocacy, this brand reel for the WNBA masterfully bridges the gap between the intensity of professional athleticism and the raw power of grassroots movements. Developed by the creative team at 19th & Park, the project functions as a dynamic visual manifesto that celebrates the strength, unity, and resilience of women. The editorial approach leans into a high-energy narrative, utilizing rhythmic editing to weave together footage of high-stakes basketball games with the visceral reality of large-scale outdoor protests. By juxtaposing individual displays of elite skill against the backdrop of collective advocacy, the montage successfully elevates the brand beyond the confines of a sports league, framing it instead as a vital cultural force. The execution relies on a cinematic, live-action technique that captures both the sweat-drenched focus of players on the court and the electric atmosphere of the crowd. Through the strategic use of slow motion to accentuate precise athletic gestures and flickering text overlays that inject a sense of urgency, the piece resonates with an uncompromising, serious tone. This project serves as a compelling testament to the power of media and entertainment to ignite conversation, demonstrating how the WNBA channel the spirit of competition into a broader commitment to equity and progress across society.

WNBA · Season 30: Raising Goats

The WNBA commemorates its 30th season with 'Raising Goats,' a commercial campaign that links the league’s professional basketball heritage to a narrative of resilience and strength. The film juxtaposes high-energy game footage, including competitive plays and arena atmosphere, with atmospheric rural portraiture of basketball legend Sheryl Swoopes. Produced by Love Song with creative direction from Omnicom Production, the campaign utilizes a gritty visual style and dramatic live-action technique to bridge the gap between arena action and rural settings. Post-production work was handled by Company 3 and William McVay to integrate these contrasting environments into a cohesive narrative.

WNBA · Signed, Toronto

WNBA · More Than A Game

WNBA · Pride Is Love

WNBA · Viewer Discretion: Anthem

WNBA · Viewer Discretion: A'ja Wilson