WNBA
Season 30: Raising Goats
Apr 2026
The WNBA highlights its league evolution with the 'Season 30: Raising Goats' commercial campaign. The film features basketball legend Sheryl Swoopes, juxtaposing the high-energy intensity of professional basketball game footage with atmospheric, rural imagery. The production relies on live-action technique to bridge the gap between arena action and farm-raised tenacity, creating a distinct visual contrast. Technically, the project utilizes gritty colour grading and dramatic lighting to underscore its themes. The narrative structure flows through a dynamic montage, shifting from competitive plays and cheering crowds to cinematic portraits. Production work was provided by Love Song and Max Cooper, with post-production and VFX handled by William McVay and Company 3.
Horizontal, Commercial, Action, Gritty
Basketball
TVC / TV Commercial
