WNBA: Season 30: Raising Goats

Apr 2026

The WNBA commemorates its 30th season with 'Raising Goats,' a commercial campaign that links the league’s professional basketball heritage to a narrative of resilience and strength. The film juxtaposes high-energy game footage, including competitive plays and arena atmosphere, with atmospheric rural portraiture of basketball legend Sheryl Swoopes. Produced by Love Song with creative direction from Omnicom Production, the campaign utilizes a gritty visual style and dramatic live-action technique to bridge the gap between arena action and rural settings. Post-production work was handled by Company 3 and William McVay to integrate these contrasting environments into a cohesive narrative.

Horizontal, Commercial, Action, Gritty

TVC / TV Commercial