WICKED

Target, WICKED · Hero

Target collaborates with WICKED for a retail campaign showcasing a themed collection of merchandise. The commercial spot captures store staff and customers interacting with branded apparel, toys, and vinyl records within a store environment. Developed by agency Mythology, the production employs live-action technique alongside dynamic camera movements to navigate through retail aisles. The visual approach utilizes clean commercial lighting and vibrant color grading to emphasize the distinct green and pink motif of the collaboration.