Target, WICKED: Hero
Date
Jan 2025
Description
Target collaborates with WICKED for a retail campaign showcasing a themed collection of merchandise. The commercial spot captures store staff and customers interacting with branded apparel, toys, and vinyl records within a store environment. Developed by agency Mythology, the production employs live-action technique alongside dynamic camera movements to navigate through retail aisles. The visual approach utilizes clean commercial lighting and vibrant color grading to emphasize the distinct green and pink motif of the collaboration.
Style
Horizontal, Commercial, Clean
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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