WHEN

WHEN · Brand Identity

The brand identity for WHEN centres on a clean, minimalist graphic language that balances professional medical communication with an organic, accessible aesthetic. Designed by Universal Favourite, the project encompasses a cohesive suite of assets including product packaging, digital interfaces, and out-of-home advertising campaigns. The execution relies on a refined palette of vibrant yellow and earth tones, paired with bold, sans-serif typography. Photography by Benito Martin integrates human-centric portraiture and warm, natural-light still lifes to ground the brand. Throughout the collateral, the design leans into high-contrast color blocking and motion graphics to articulate the brand's focus on fertility health and diagnostic testing.