Wendy's
Wendy's fast food commercials, cultural campaigns and live-action brand films
Featured Wendy's projects
This week's top Wendy's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wendy's · Fries Trailer
Wendy's Fries Trailer campaign captures a quiet, atmospheric moment at a fast-food drive-thru. Set against the backdrop of dusk, the narrative-driven spot focuses on the interplay of amber light and rain-slicked asphalt to evoke a classic late-night experience. The production by GREATERGOOD utilizes a cinematic aesthetic, leaning into a warm color palette and live-action techniques to build the scene. The film highlights the surroundings of the restaurant, framing the drive-thru experience through a moody, grounded lens.
Wendy's · Greatest Dunk of All Time
Wendy's channels high-energy competition in this sports-focused commercial, titled Greatest Dunk of All Time. The project leans into a raw, athletic aesthetic, capturing a basketball game on an outdoor court with a focus on dynamic player motion and the surrounding crowd. Produced by VML US, the film utilizes live-action technique and natural light to maintain a grounded, authentic atmosphere. The imagery prioritizes fast-paced camerawork to emphasize the intensity of the play within the sports and gaming industry.
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