Weet-Bix
Featured Weet-Bix projects
This week's top Weet-Bix projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Weet-Bix · Dreams
Weet-Bix presents Dreams, a high-energy commercial campaign that captures a series of aspirational moments across diverse settings. The project moves from domestic scenes to grander landscapes, including snowy mountains and coastal vistas, to frame everyday achievements alongside high-performance athletic feats. Produced by GREATERGOOD, the spot leans into a cinematic aesthetic using live-action technique and integrated VFX. The narrative is defined by its polished, warm color grading and fast-paced transitions, connecting varied sequences of personal ambition into a cohesive visual sequence.
Weet-Bix · Opera
This commercial spot for Weet-Bix, titled Opera, centres on the intersection of professional sport and theatrical performance. The project focuses on a high-stakes moment on a soccer pitch, where players prepare for a free kick amidst the intensity of a stadium environment. Developed by BWM Dentsu Melbourne with production by Good Oil, the work leverages a cinematic visual approach. The edit integrates operatic vocal performances with close-up shots of athletes, utilising a live-action technique to bridge the gap between athletic competition and staged narrative.
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